Newcastle United recently made headlines when they celebrated a significant goal by wearing unique shirts that use sensors to vibrate in sync with on-field events. These shirts aim to enhance the experience of deaf fans at the stadium. The initiative, named Unsilence the Crowd, saw the team’s usual kit sponsors, Sela, temporarily replaced by the Royal National Institute for the Deaf (RNID).

The club’s chief commercial officer, Peter Silverstone, expressed strong support for the concept, acknowledging the positive impact it would have on supporters who are deaf or have hearing loss. The specific moment of celebration that stood out involved Newcastle’s players gathering to mark a goal, with one of the players breaking from the huddle to face the television cameras. This was likely a memorable moment for many fans.

The goal itself was the result of a long ball from Bruno Guimaraes, which released Isak to score coolly past Guglielmo Vicario. It is clear that the collaboration between Newcastle United and RNID has contributed positively to the inclusion and enjoyment of all fans in the footballing experience.