Neville announced on social media that Stick To Football would be making its TV debut on Friday night before the last-16 matches of the Euros. The show would air on ITV1 at 10:45 pm, with the promise of a special Euro’s edition featuring Neville, Roy, Jill, and Wrighty. Additionally, the show would be available on YouTube for those interested. Stick To Football was originally launched by Neville on his YouTube channel, The Overlap, which has over 1 million subscribers.
The success of The Overlap led to live shows with Carragher and Keane, which were later aired on Sky. Neville expressed his desire to create content that was his own and offered a safe and compassionate space for football discussions. Neville emphasized the importance of creating a secure and supportive environment for people to speak freely. He assured that guests would have the opportunity to review the content and that nothing would be released without their comfort.
Furthermore, Neville shared his perspective on his role, stating that he doesn’t see himself as a journalist or broadcaster, but rather as someone creating a unique space for football conversations. In addition, Neville mentioned that the community of Stick To Football members would receive special offers, promotions, and advertisements from the show and its partners. He also made it clear that individuals who are not satisfied with the community are free to leave at any time.