Artificial intelligence firm Sentient Sports has confirmed that Ed Woodward has been appointed as a strategic advisor and non-executive board member. Woodward, born in Chelmsford, expressed his excitement about joining Bloomsbury Football Foundation as a Trustee, emphasizing the impact of the charity’s support on the field. He noted that the session reflected the diversity of London, with supportive coaches, engaged players, and an atmosphere of enjoyment. As an accountant and investment banker, Woodward advised the Glazer family during their takeover of Manchester United in 2005.

He subsequently assumed various roles within the club, including overseeing commercial and media operations. However, his involvement in the European Super League proposal in April 2021 sparked widespread criticism, leading to his decision to leave the club as the controversial league ultimately collapsed. There is also an invitation to engage in a debate about Ed Woodward’s worst decision regarding Manchester United in the comments section.