Ratcliffe is a seasoned sports owner, having previously owned two football clubs, a sailing team, and a Formula 1 brand, which has informed his decisions at United. One of his key principles is that the head coach should report directly to the CEO, reflecting the modern approach required in football organizations. Ratcliffe emphasizes the importance of placing the right people in management positions, creating a positive and supportive environment to bring out the best in athletes and ultimately achieve success.

He notes the significant impact of revenue and profit in decision-making, with a streamlined process aided by Sir Dave Brailsford, INEOS’ head of sport. Ratcliffe has been actively recruiting the personnel he desires to lead the club, with a particular focus on strengthening the defense and forward positions. United’s defensive struggles this season and the potential departure of key players like Raphael Varane and Anthony Martial have underscored the need for recruitment in these areas.

Overall, Ratcliffe’s influence is shaping the direction of the club, with ongoing developments behind the scenes and uncertainties regarding the future of the manager, Erik ten Hag.