Following the decision to extend Erik ten Hag’s contract, Simon Ashworth, the sporting director, expressed his strong belief in the Dutch manager’s abilities, citing the FA Cup success as evidence of the team’s potential. He emphasized the swift action taken by the club’s new chief executive, Omar Berrada, and the technical director, Jason Wilcox, in his open letter. Ashworth also outlined the plans to provide the necessary support structures for Erik, the coaching staff, and players to consistently achieve high levels of performance, highlighting the energy and determination within the club. In addition to the focus on the first team, Ashworth mentioned the upcoming changes at Manchester United, including a £50 million redevelopment of the training ground, which will impact all teams, including the men’s, women’s, and academy sides.

He highlighted the club’s commitment to improving its infrastructure and expressed a strong emphasis on developing a successful women’s team and a thriving Academy, citing his expertise in both areas. With a focus on last season’s FA Cup win for the women’s team and the club’s history with homegrown players, he expressed enthusiasm for the opportunities available at Manchester United. The text also mentioned the club’s outreach efforts with community members, offering special promotions and advertisements from the club and its partners with an option for members to unsubscribe if they wish.