Manchester United is considering selling the naming rights to Old Trafford and is seeking input from their supporters before making a decision. There was initial resistance to the idea from United shareholder Sir Jim Ratcliffe, who had previously described the stadium as sacrosanct and off-limits for sponsorship.

However, Ratcliffe’s stance has shifted, with plans to potentially redevelop the stadium or build a new one, necessitating additional revenue. Ratcliffe is aiming to transform Old Trafford into the “Wembley of the North” and is exploring the feasibility of the redevelopment project, which is estimated to cost around £800 million, or building a new stadium, estimated at £1.5 billion to £2 billion.

The potential sale of naming rights, generating several million pounds, would likely play a significant role in financing the overhaul. Ratcliffe anticipates that the revenue from the naming rights deal could contribute to subsidizing ticket prices, particularly for the Stretford End, and making tickets available to young people.

Should United proceed with selling the naming rights, potential sponsors may be required to retain the name Old Trafford in any deal, similar to the arrangement for Barcelona’s stadium, which is now known as the Spotify Camp Nou. The club is discussing this possibility with various potential partners.

Throughout the process, the club intends to consult with its fans, considering their input on the matter. They aim to balance the financial necessities with the preservation of the historic name and significance of Old Trafford.

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